Fully loaded from the factory...hard top, nav, 4.10 axles, leather, heated seats, etc. 12,000 miles
Additions (I am sure I am forgetting some):
2.5" MC lift
Nitto 35's (5)
Fuel 17" wheels (5)
Grab bars
Mopar LED headlights
LED interior lights
Sliders
Grunt Forge skids
Poison Spyder front diff cover
AEV rear diff cover
Expedition One front and rear bumpers
Badlands 9.0 winch
Teraflex tire carrier
Dead Pedal
Hot Heads headliners
Springtail pet barrier
Springtail fold down table
Custom storage box in back
Mopar rubber mats
Lockable storage under seat
Cobra CB (hidden)
Shorter radio antenna
Rugged Ridge hood latches
Wind deflector
Door sill protector
4 Kicker speakers
etc, etc.